Fishbowl User Conference 2017

April 26-27, 2017
Washington, D.C.

Fishbowl User Conference 2017 will bring together restaurant industry peers, experts and thought leaders to discuss the challenges and opportunities confronting the restaurant industry and how leading restaurants are leveraging data and technology to effectively engage guests, drive business results and gain a competitive advantage.

Fishbowl User Conference 2017 is for Fishbowl clients, partners and invited restaurant industry guests. 


Fishbowl User Conference 2017 is a two-day event that includes: pre-conference product exploration sessions, keynote address, peer-led panel discussions, best practice sessions, and case studies from leading restaurant brands and industry experts, as well as a networking reception.

Wednesday, April 26
Time Session
8:00-2:00 Registration Ongoing Registration
9:00-12:00 Pre-Conference Fishbowl Product Exploration Sessions
12:00-1:00 Lunch Lunch for Pre-Conference Attendees
1:00-1:15 Kick Off User Conference Welcome & Introduction
1:15-2:00 Keynote State of the Industry
2:00-2:30 Keynote Succeeding in Today's Environment
2:30-2:45 Break Networking Break
2:45-3:25 Session
Marketing Roundtable: Winning customers through insight-driven, multi-channel marketing
3:25-4:05 Panel
Technology Roundtable: Leveraging the Technology Ecosystem
Break Networking Break
The Art and Science of Menu and Price Optimization
Panel Fishbowl Customer Engagement Platform: Today & Tomorrow
Wrap Up
6:15-9:15 Reception
Thursday, April 27
Time Session Topic
7:30-8:30 Breakfast Networking
8:30-8:35 Kick Off Welcome
8:35-9:05 Session Payment: Aligning with Guest Expectations
9:05-9:35 Awards Awards Presentation
9:35-9:45 Break Networking Break
9:45-10:15 Session How to Maintain Positive Momentum in the Midst of Competitive Compression
10:15-11:00 Panel C-Suite Panel: The Changing Customer Engagement Landscape
11:00-11:10 Break Networking Break
11:10-11:40 Session
Research: Guest Data Serves as Roadmap to Restaurant Industry Success
11:40-12:10 Session Guest Acquisition: Leveraging Social Media
12:10-12:15 Closing Wrap Up & Thank You
12:15-1:15 Lunch

Check back for updates to sessions and speakers!


Hear from leading restaurant brands and industry experts, analysts and partners. 

Brian Best
P.F. Changs China Bistro, Inc. 

Head of Interactive Engagement 

John Cappasola
Del Taco

President and Chief Brand Officer

Kat Cole
FOCUS Brands

Group President

Susie Bolton
Tavistock Restaurant Collection

Director of Marketing

Michael Halen
Bloomberg Intelligence

Restaurant Analyst

Howard Hardy
TEAM Schostak Family Restaurants
Olga's Kitchen Brand

Director of Marketing

Marinn Jackson

Head of Industry, Global Marketing Services

Parag Ladhawala

Business Development, Android Pay Partnerships

Fred LeFranc
Results Thru Strategy

Founding Partner

Christine Lorusso
Firebirds Wood Fired Grill

Digital Marketing Manager

Jonathan Margulies
Winterberry Research

Managing Partner

Chris Miller
Smoothie King

Former Vice President of Marketing

Jerry Shen
Blaze Pizza

Senior Marketing Manager

Frank Paci
Corner Bakery Cafe


Brandi Scaramella

Interactive Community Manager

Larry Behm
Decurion Corporation (Arclight Cinemas) 

Executive VP Operations

Stephen Loftis
Firebirds Wood Fired Grill

Vice President of Marketing

Time Hackbardt
BrandTrip Partners


Accommodations and Travel

Although the hotel and event venues are conveniently located less than a mile apart, shuttle transportation with be provided to and from the Melrose Georgetown  Hotel, the U.S. Institute of Peace and NRA starting Wednesday (April 26) at 8:15 and ending at 1:30pm on Thursday (April 27). 

Conference Venue: U.S. Institute of Peace
2301 Constitution Ave. NW, Washington, D.C. 
With its downtown D.C. location and dramatic, panoramic views of the National Mall and beyond, the U.S. Institute of Peace offers an unparalleled setting for Fishbowl User Conference 2017. 

Accommodations: All Fishbowl hotel blocks are now SOLD OUT and there is no longer a discounted rate available. 

Here are a few hotels in the area: 

One Washington Circle Hotel
1 Washington Circle NW, Washington, D.C. 

Avenue Suites Georgetown
2500 Pennsylvania Ave NW, Washington D.C. 

Sheraton Suites Old Town Alexandria
801 North Saint Asaph Stree, Alexandria VA

Traveling to D.C.
Washington D.C. is accessible via three major airports: Reagan National, Dulles International, and Baltimore Washington International. Reagan National is the most convenient airport to the event venue and hotel, along with Union Station for Amtrak. Please note there is NO parking available onsite at U.S. Institute of Peace.


Coming soon!

Vivamus id rutrum felis. Cras mollis augue ut eros varius ornare quis sed augue. Praesent elementum ex et purus convallis, ut finibus eros egestas.

    • Fishbowl clients, partners and invited restaurant industry marketing, operations and technology leaders and experts. User Conference 2016 attendees included: 26% CxO, Founder, Owner, Managing Partner, 7% VPs, 25% Directors & 42% Managers.
    • Registration is completely complimentary for Fishbowl clients and invited industry guests.
    • Although event venues are conveniently located less than a mile apart, shuttle transportation will be provided between the Melrose Georgetown Hotel, U.S. Institute of Peace and National Restaurant Association.
    • The conference will kick off on Wednesday (4/26) with onsite registration and lunch at 12:00 PM and sessions at 1:00 PM. Pre-conference Fishbowl product exploration sessions will be available from 9:00 AM - 12:00 PM on Wednesday (4/26); registration for pre-conference session is required
    • The conference concludes on Thursday (4/27) at 1:30 PM. If you are traveling in/out of Reagan Nationa (DCA), plan to take a mid-late afternoon flight. If you are traveling in/out of Baltimore Washington (BWI) or Dulles (IAD), plan to take a later afternoon flight.
    • The dress code for the conference is business casual.


Please register for Fishbowl User Conference 2017 using the form below:


If you have any questions or concerns about Fishbowl User Conference 2017, please contact Alyson McGonigle at or 703-836-3421 x384.